The Consumer Society and the Rise of Status

THE CONSUMER SOCIETY AND THE RISE OF STATUS The post- state of war economic boom and the victimization of the welf atomic number 18 state brought about pro set up changes in the fond structure of the UK. This was the era summed up by Harold MacMillan (prime minister from 1957 1963) in the words youve never had it so good. Before the war the overwhelming majority in our country had little or no disposable income left over after they had purchased the necessities of life. at one time millions counted themselves as affluent, able to afford the consumer goods that had previously been seen as the prerogative of the wealthy. For many social scientists this period was characterised as a period during which class was declining and attitude distinctions were becoming more important. ground level is variously defined but is generally seen as associate to occupation, the way you earn your income and your relationship to the production of wealth. In railway line status is to do with life style, the way you spend your income and your persona as a consumer. In the post-war period with rising standards of subsisting and easy credit more and more people found they had choices over spending and different status groupings emerged. The essential eyeshade about status is that the divisions it gives rise to be essentially indwelling.

They atomic number 18 divisions in the ways in which people are regarded by others divisions, which in dichotomous terms, can be characterised as who is odoured up to versus who is looked down upon, who is admired who is despised, who has prestige and who has a stigma. view distinctions thus relate to judgements about taste, refinement, quality of life the snobs who look down on others as inferior, the wannabes who want to join them and the lowbrows who are seen as uncultured. Two other important aspects to status are rarity and visibility. Rarity refers to the fact that if everybody has it there is no status in acquiring it. Material and symbolic goods only tote up status if they are possessed by... If you want to get a full essay, order it on our website: Orderessay

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