Mkt Assignmetn

Contents A.Introduction2 B.Main findings3 I.The basic supposition of marketing3 1. liken alternative definitions of marketing and explain the importance of being a contemporary marketer for 1901 het up Dogs3 2.Identify the main diagnostic of a market orientated organization for todays modern businesses applicable to 1901 Hot Dogs.8 3.Identify the elements of marketing concept11 4.Identify and assess the benefits and costs of a marketing cash advance12 II.The content15 1.Identify and explain the macro and micro environsal factors which influence marketing decisions affecting 1901 Hot Dog in Vietnam.15 1.1Micro factors15 1.2Macro Factors16 2. part19 2.1Business to business Segmentation19 2.2Business to customer Segmentation21 3.Factors which influence the choice of targeting dodge for 1901 Hot Dogs.22 3.1Internal factors23 3.2External factors25 4.Buyer behavior27 C. remainder30 Reference31 A. Introduction It was at the height of the Asian Financial Crisis. The soil was reeling from the impact. Belts were tightened and many businessmen took conservative routes to ride the crisis over.

In the thick of this turmoil, two young entrepreneurs, Tengku Rozidar and Ahmad Zakir, set up the premier(prenominal) forever hot dog store in Sunway Pyramid, Malaysia. The rest, as they say, is history. From the first pushcart, 1901 now has grown by leaps and bounds with over 70 outlets by 2007. In the first part, this report lead stick out some basic concepts about marketing, including definition, characteristics of market organization, marketing concept as well as the costs and benefits that this concept brings to a company which application to real case study of 1901 Hot Dogs. Moving to next part, the marketing process of 1901 Hot Dogs will be explored deeply in term of business environment influenced factors, segmentation, targeting strategy and buyer behavior affects... If you want to get a full essay, order it on our website: Orderessay

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