Impact of Demand for Social Networking

Impact of essential For
Social Networking
Tools on Google and rube
Tracey A. Jenkins
University of Phoenix














Impact of Demand For
Social Networking
Tools on Google and hick
Yahoo founded in February 1994 by Jerry Yang, and David Filo, started let out with only its two co-founders answering the need of users navigating their way near the world wide web. Today, the company is home to over 14,000 employees, and attempting to run across the need of current users quest for greater social networking tools in order to counter the declining profitability of their banner ads.
While Yahoo leads the market for picture ads, it trails Google Inc. in promotions that run alongside attend results, a category advertisers increasingly prefer because they can evaluate how often consumers respond (Harrison, 2008, ¶ 11). Recently, in response to the companys lackluster earnings, chief executive Jerry Yang announced that he is slash 1,500 jobs in an effort to trim costs. Some of the cuts are to center layers of management and eliminate redundancy. It is a drastic measure he is hoping will energize Yahoo, and demonstrate his resolution to revive the company.



Yahoo is suffering from its secondary status in searches, shrinking ad market, and failure to take the lead on emerging online trends much(prenominal) as social networking (Kopytoff, 2008). While Yahoo enjoys incredible regeneration in it products, it has so far missed the boat on social networking (Klaassen, 2008). Klaassen (2008) contends that Yahoo has largely relied on banner ads, and immediately needs to reach out to the next-generation of online advertising on social-networking sites and online-video providers, receivable to increased competition from Google, Microsoft, and others.
Yahoo purchased Del.icio.us a small network start-up company in 2005, in a move to enlarge its social networking table services, according to Flynn (2005). Yahoo had acquired Flickr, a popular online photo-sharing service less...If you want to get a full essay, order it on our website: Orderessay



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