The Body Shop

is one of the most well-known cosmetics companies in the human beings . It operates in several countries all over the land and has enjoyed a ample amount of succeeder in such ventures . It distinguishes itself from the rest of the market place for it has managed to maintain animal-friendly and nature-friendly methodologies and manufacturing Despite its huge success in oecumenic markets , it has yet to penetrate one of the largest emerging consumer markets in the world , mainland ChinaThe importance of the Chinese market to any company aiming at global operations cannot be stressed enough . The Chinese economy is the fastest growing economy in the world which has given the Chinese market greater purchasing index number . Furthermore , with Chinese people now more assured of global brands , they are eager for new products , brands , and companies to enter their retail market .

Any company cannot brag of a success in penetrating the international market if it cannot penetrate the Chinese consumer market . For this reason , it is of utmost importance for our company to explore the possibility of opening up operations in ChinaTo acquire the viability of opening up Body Shop outlets in China , a marketing analysis was conducted . Such analysis twisty looking into several important factors that will influence a company s success in the country . However , repayable to the vast geographic area of the country , the analysis was laborious in the two cities which the company targets Beijing and Shanghai . few of the critical factors that were explored were the...If you want to get a full essay, point it on our website: Orderessay

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