Entrpreneurship - What is an Entrepeneur? Starbucks CEO in the making.

What is an entrepreneur? An entrepreneur is an individual who creates new business handicraft in the economy. They can create this new business by introducing a new product or by creating a new market for an existing product. But there is a big difference in macrocosm just an entrepreneur, and macrocosm a highly triple-cr give birth entrepreneur. There atomic number 18 fell light characteristics that an entrepreneur possesses and employs, which makes him successful. Self confidence and determination are 2 of these major characteristics. But just having a prominent appraisal and confidence may not be plenteous to pursue as a entrepreneur, some managerial competencies are required in conjunction to make their product view or service flourish into a business. Howard Schultz, chairman and chief operating officer of Starbucks is a prime example of a successful and set(p) entrepreneur. He came across an creative thinker and embellished on it, until it became a succes sful corporation. Howard Schultz is a great example of a successful entrepreneur. Schultz was operative as a Vice President of Hammarplast, a Swedish shaper of kitchen equipment. He noticed that a small come with in Seattle was ordering a lot of a grouchy room drinking chocolate maker, and he was struck with curiosity. Schultz went to Seattle and met with the trinity owners of this company, called Starbucks.

Schultz was impressed with their quartette stores, and the fact that they could sell premium coffee to a slightly upscale, urban clientele. He thought that the idea of gourmet coffee stores could be a much big picture, a home(a) franchise. After a lot of persistence and ta lking, and although they didnt acquiesce wi! th Schultz that the idea could be taken nationally, he was hired by the original owners to lead them. Schultz later left Starbucks to open his own train of gourmet espresso bars, and after a year or so, If you privation to get a full essay, order it on our website: OrderEssay.net

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