New Product, Russia. Spray n' Go

Part 1- Target Segment

Unlike many other countries, market and advertize in Russia have proven to be more(prenominal) important. Companies in the Russian market can make it or break it based simply on the quality of the marketing, advertising and based on whom they choose to target their marketing to. due(p) to its large mass and diversity, Russia cannot be given a country-wide marketing strategy. There are a number of possible marketing situations based off of regional differences, bizarre and relatively conventionality on western standards, ways of life, values, predominant occupations, and bargain foring habits. What may sell in one city may not sell in another, or certainly in Siberia. 1

A.) demographic Characteristics:

One commonality in Russia is its prevail. Russia is fit(p) in Yankee Asia and has on average severe winters. 74 percent of the Russian population lives in urban cities, which are largely located on the western part of the country. 2When looking at the temper of Moscow for example, we can see some harsh weather conditions. Moscow experiences on average 72 snow eld and 7 months of temperatures below freezing. When its not snowing, its rainfalling. Moscow experiences cv days of rain on average with most of the rain weather occurring during the summer months.



3

In any humid environment, preventive is a concern. As many have experienced on a wet day, the chance of a person slipping are greater. All though we feel that everyone could benefit from much(prenominal) a product, we may choose to market to a peculiar(prenominal) target that we feel leave behind benefit the most. When looking at the demographics of this target market, we feel that both male and effeminate will benefit as will any age and we should choose to market to the working adult who may buy their product for themselves and for their children. Advertising will be easily relatable to the majority of the Russian population from age 12-80 with a targeted emphasis on young professionals and adults. It will target both male and female but...If you want to get a full essay, order it on our website: Orderessay



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