Yunnan Baiyao: Internationalization and Diversify Proposals

Yunnan Baiyao: Internationalization and Diversify Proposals after celeb ration of its 100 geezerhood anniversary, Yunnan Baiyao started its new journey with new slogan one fare and four growth areas. Mr. Wang Minghui intended to infuse new potential into this century-old company, planetaryization and diversification were just his desired choices. Now opportunities came, YB could operate 3Ms proposal to cooperate in transfermal products and international market, or exploit new market of healthcare products on its own. We acquire the opinion that both the options are good, YBs electric electric current strategies will be well supported by them. Furthermore, we call forth that YB combine those two actions. Mr. Wang should start them as briefly as possible. Performance of YB Benefited from its successful vertical consolidation and tentative diversification of its products, YB has made a dramatic improvement. The revenue of the company reached 1.1 billion RMB in 2 002, about 5 times than 1999. And its net profit reached 97 million RMB, virtually 3 times than 1999. And in 2002, YBs bad roe ratio reached 0.5, ROA was 20%, shows that YB was real lucrative. disdain its mettlesome developing speed and profits, YB withal has constant monetary position. The debt to assets ratio was 40.5%, a very low level. The current ratio was 1.

6 , shows that the company has rich cash reserve. In general, YB has showed very good operation performance. YB as well formed a good organization environment along with its corporate reform. After a fully restructuring of departments, YB identify its boundaries of responsibilities and optimized its organization socia l organisation to a more useful and efficie! nt level. Meanwhile, compensation gunpoint system and other measurements were utilise to motivated employees on a fair basis. YB also used its e-Commerce platform to channel up its internal entrepreneurs finished a benchmarked inducement. Actually those incentive methods did enhance the performance of employees and their perception of corporate...If you want to get a full essay, order it on our website: OrderEssay.net

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