Sports Marketing Paper

The phenomenon of televised sports, though around for years, has only become the mainstream obsession in the last 25 years with the advent and advancement of cable and satellite television. Cable, as we know it today, came into its own in the mid(prenominal) 80s. Channels like the USA web and TBS scratch up and only offered through a cable subscription, the new-made age of television selection was born. As with any consumer product, as the technology becomes available, and the demand grows, so do the choices and challenges as consumers find out what to watch. As these new options in television became available, the demand for televised sports became to a corkinger extent than the occasional special import on the big 3 networks. This demand gave rise to the need for a channel that could kick in all of its programming to sports related events, the demand was at that place, and one keep company stepped up to fill the gap, the Entertainment Sports and Programming Network- ESPN. In 1984, rudiment acquired ESPN, and just two years later they started bareing the NFL football games. By the sequence ABC had acquired ESPN, it was already the largest cable network channel in the US, and in 1985 they established ESPN international.

When ESPN announced that it would broadcast the Americas Cup Yachting event, advertisers bought up all the remaining time that ESPN had allotted, providing a solid foundation to propel it in the approach shot decade. As cable added channels to keep up with the demand, there was only one dominating sports channel to cover seemingly all the US gaudy events- ESPN. The 1990s continued the appendage of cable channels, and as satellite tv became more general place, the options to view sporting events grew even larger. Perhaps the second great step forward for sports on television was the advent of break Per View (PPV). With PPV, viewers could buy a sporting event and have access to that channel for only that one sporting event. The ease of PPV allowed customers to access these events without the assistance... If you want to get a safe essay, order it on our website: Orderessay

Order your essay at Orderessay and get a 100% original and high-quality custom paper within the required time frame.