Cross-Cultural Business: Ethnocentricity

Course: INT 110 Date: January 23, 2011 Chapter: 2 A. Summary: In chapter 2 dialogue about Cross-Cultural Business. Cultural is defined as the sort out of values, beliefs, rules and institutions held by a specific group of people. Since businesses is now make a lot internationally several thing should be taken into consideration. When doing business internationally a person should neer believe that their ethnic group is better than the other, this is called ethnocentricity. Managers should have a degree of cultural literacy when doing international business. Having hit the hayledge of a countries finale will help things go more smoothly. Sub gardenings also know to be in countries. This is where a group of people name themselves by the way they live their lives in a openhanded group. This is should be considered when doing business. There be several components of culture. The main components are aesthetics, values and attitudes, manners and usance, social structure, religion, personal communication, education, physical and hooey environments. Aesthetics is what a culture would consider good taste sensation in the arts and the symbolism of certain colors. This is important in doing international business. In marketing, packing and even uniforms could determine the achiever of a company.

Certain colors in a culture can mean different things and may be offensive. determine and attitudes of a cultural different. Values is defined as ideas, beliefs, and customs to which people are emotionally attached. Values can feat business, it can determine people work ethic and honesty. Attitudes with in a culture can help or hurt a business. The positive or negative attitude towards clock and work can make or break a company. Knowing a nations manners and customs make it stabilising in marketing and managing operations. Technology of a culture helps in making products and providing services. Knowing how far in technology helps in knowing if business can be done in that country. The... If you want to get a full essay, order it on our website: Orderessay

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