Profile of a Small Business

Profile of a Small origin Assignment
Stacey L. Dukes
MGT/300
Dr. Kevin Garraza
July 30, 2012










Small Business Profile
The small business profile that I selected was the Jeffrey Adler and Dlush entrepreneurial profile. Adlers business, the Dlush also known as the MTV in a glass, is a 531-square-foot circular building that is painted with bright colors, designed with forward graphics, surrounded with thumping music, and powerful energy. The perfect environment for his goat customers and generates an amazing $1 million in sales disdain its size. When an entrepreneur has a business plan, he or she mustiness also find a marketing niche to be successful. The objective of this root word is to discuss what hazard was sought or niche filled, the product or service is being sold, what has do the business successful such as marketing, location, product, or management. This paper will also discuss the effects of globalization in addition to the challenges and benefits that globalization could pose to the business.
Sought or corner Filled Opportunity
The sought or niche filled opportunity was to launch his own retail business that would bridge a gap between a coffee bar and a smoothie entrepot (Scarborough, 2009).



The development of this business niche or sought opportunity is to reinvent the traditional beverage shop by creating a store that sold coffee, tea, milkshakes, juice, and smoothies. The store would allow to the individuals who listens to iPods, wear Nordstrom clothing, and girls who wore MAC cosmetics (Scarborough, 2009). Targeting specific customers from the ages of 14 to 24 days old will help this business to grow rapidly. The owner of this business plans to open new locations in Dubai, Bangkok, Phoenix, and Las Vegas.
The Business Successful
What has do the business successful? Marketing? Location? Product? charge?
The location, product, and marketing has made the Alders business successful. By choosing a untested location...If you want to get a full essay, order it on our website: Orderessay



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